Creating a Brand Audit

#breakfreefromplastic

Post by Viviana Vigil, Cal State Monterey Bay Student

A brand audit is a citizen science initiative that involves counting and documenting brands with the goal to identify companies associated with plastic waste. This initiative gives us the ability to shift the narrative by collecting data on plastic waste to then hold plastic polluting companies accountable while creating strong and diverse communities and movements in the process. The best part is that it can join students all around the world, creating a larger community with the ability to make a greater impact. Students can record their plastic use and learn about the proper way to identify, label, and dispose of plastics. Awareness on plastic production, use, and disposal will help us break free from plastics.

Visit https://www.breakfreefromplastic.org/brandaudittoolkit/ with your students to get started!